This food company CEO suggestion shows just how out of touch these self-important elites really are

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Millions of Americans are struggling to make ends meet, and most are having a tough time putting food on the table.

As the cost of food rises ever higher, it’s becoming more difficult than ever for the middle class to get good food on the table for their families.

But this overpaid food company’s CEO’s suggestion just showed just how out of touch the corporate elites really are.

Kellogg’s CEO makes a statement that would make Marie Antoinette proud

Marie Antoinette was the queen of France.  The people were starving, and a group of citizens confronted her and told her, “Your people have no bread.”  Her response was, “Well, let them eat cake.”

CEO Gary Pilnick’s suggestion for Americans who are having a rough time financially was “Let them eat cereal.”

The food company Kellogg is well-known for making some of the most popular cereal brands in the United States.

But the company’s year-old campaign encouraging people to eat “cereal for dinner” just garnered new attention after its CEO Gary Pilnick said that the campaign seemed to be “landing really well” with Americans.

The remark was made during a live interview with CNBC, and it caught the attention of consumers, most of whom were not happy with his assessment.

Pilnick said, “Advertising cereal for dinner is a way to deal with the steep cost of groceries right now. If you think about the cost of cereal for a family versus what they’d otherwise do, that’s going to be much more affordable.”

The interview came after the Wall Street Journal published a report showing that Americans spend 10% or more of their income on food, which is the most they’ve spent in roughly 30 years.

Another report from USA TODAY shows that the average American family spends more than $1,000 on groceries alone every month.

Kellogg owns several cereal brands, including Corn Flakes, Raisin Bran, Frosted Flakes, and Froot Loops.

Pilnick said, “The cereal category has always been quite affordable” and that it “tends to be a great destination when consumers are under pressure.”

He also added that the price of cereal, along with fruit and milk, “is less than a dollar.”

“Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure,” he continued.

The campaign began over a year ago and ends with the slogan: “Give chicken the night off.”

American consumers react

Many people were not happy about Gary Pilnick’s comments, including one TikTok user who said, “This fool is making $4 million a year. Do you think he’s feeding his kids cereal for dinner?”

Pilnick receives a $1 million annual base salary as well as over $4 million in incentive compensation based on a September 2023 SEC filing.

TikTok user James Li said, “And how do you think consumers became under pressure? It’s companies like Kellogg that have used the excuse of inflation in order to price gouge consumers. And it seems that the company is enriching its shareholder.”

Another social media user added, “Cereal is like $5-8 per box now, he thinks we’re still buying it for breakfast let alone dinner??!? The family-sized box is $10. With milk $3. I could get a frozen family lasagna for that!”

Some people did defend Pilnick’s comments, including one person who wrote, “This is what we did during difficult times in my childhood. There is no need to feel offended.”

Informed American will keep you up-to-date on any developments to this ongoing story.