Panera Bread has carved out a unique niche in the food world by providing a more upscale meal over traditional fast-food fare.
But while the restaurant used to stick to healthier options, it is under pressure to keep things gourmet.
So Panera just announced a revamped breakfast menu that will have your mouth watering with anticipation.
Cinnamon roll breakfast sandwiches coming
The competition for fast food breakfast has heated up in recent years as more chains have begun offering options before traditional lunch hours.
Wendy’s, Subway, and even Taco Bell have ventured into the breakfast market.
Panera Bread has built its brand on being a place where customers can get healthy options, such as salads, on the menu.
That includes breakfast choices such as steel-cut oats, Greek yogurt, and fruit.
Now Panera is getting more decadent with its breakfast options.
Sweet and savory are being combined in a new menu addition.
Panera Bread launched a new line of breakfast sandwiches made with its legendary cinnamon rolls called CinnaScrambles.
Customers can select from the Sausage CinnaScramble, which stacks sausage, a scrambled egg, and American cheese in a cinnamon roll.
Fans can also substitute savory bacon for protein.
The new CinnaScramble features a scrambled egg and American cheese on a cinnamon roll.
Also, Panera is introducing a line of upgraded cinnamon rolls called CinnaTops for a sweeter breakfast option.
The Candy Cookie Cinnatops, Choco Chipper Cookie Cinnatops, or Fudgy Brownie Cinnatops all feature a cinnamon roll piled high with another dessert to satisfy breakfast customers’ sweet tooth.
Chopped-up bits of candy cookies, chocolate chip cookies, or fudge brownies are added to the new morning confection.
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Panera adding more to the menu
In addition to the cinnamon roll options, Panera is also offering the Bacon Double Take, which is a scrambled egg, American and provolone cheese, and a double serving of bacon on black pepper focaccia bread.
For a heartier breakfast pick, the Steak & Wake features sliced steak piled high on ciabatta bread.
Alicia Mowder, Panera Bread’s Vice President of Product Strategy, said that this was only the start of the overhaul of the chain’s breakfast menu.
She explained, “We’re thrilled to introduce exciting new breakfast items to our bakery cafes nationwide as part of our ongoing menu transformation.”
“These delicious offerings will feature sweet, savory, and protein-packed options to kickstart your day, including options that feature our signature cinnamon rolls – a customer favorite that are baked for guests in our cafes,” Mowder added. “This is just the beginning of our commitment to providing an even more delightful breakfast experience for our guests.”
Panera Bread announced in April that it was entering a “new era” with the biggest menu overhaul since the company was founded in 1998.
The chain restaurant is adding menu items with chicken and steak while keeping traditional favorites like soups, salads, and macaroni and cheese.
More value items for the under $10 menu are also on the way.
Panera Bread wants to remain a viable option for customers looking for a change from the usual burger-and-fries joints.
Informed American will keep you up-to-date on any developments to this ongoing story.
