American businesses have always stepped up when families need them most.
But corporate America has lost its way in recent years by focusing on woke politics instead of helping real people.
And one family business empire just made a million-dollar promise that will give hope to countless American children.
Unleashed Brands Foundation commits $1 million to fight childhood blood cancer
The Unleashed Brands Foundation announced on May 28, 2025 that it’s making a five-year, $1 million commitment to The Leukemia & Lymphoma Society’s Dare to Dream Project.
This isn’t some publicity stunt or virtue signaling campaign.
It’s a real commitment from a real American business to help children battling blood cancer.
“At Unleashed Brands, we are passionate about making a positive impact on the lives of children and families in the communities we serve,” said Michael Browning Jr., CEO of Unleashed Brands. “We’re proud to partner with the Leukemia & Lymphoma Society and help in their lifesaving work of transforming treatment and care for kids with blood cancer.”
The foundation partners with brands that millions of American families recognize and trust.
These include Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School – all part of the Unleashed Brands portfolio.
These are the places where kids learn, play, and grow in communities across the country.
Now they’re becoming part of the fight against childhood blood cancer.
Real support for families facing unthinkable battles
The collaboration will offer several ways for families to support the cause throughout the year.
Customers can round up their purchases or buy special “Sock it to Cancer” socks, with all proceeds supporting blood cancer research.
This isn’t about asking people to donate money they don’t have during tough economic times.
It’s about giving families an easy way to make a difference while they’re already spending money on their children’s activities and education.
The Unleashed Brands Foundation has already been supporting LLS through efforts like the annual Sock it to Cancer campaign.
They’ve also granted dream experiences to young survivors like Samuel, a leukemia survivor.
These are the stories that remind us what really matters in life.
A business model that puts children first
What makes this partnership special is that it comes from a company that actually understands families.
Unleashed Brands serves families in hundreds of communities nationwide through brands that focus on youth enrichment.
Founded to “curate and grow the most innovative and impactful kids’ brands,” Unleashed Brands supports thousands of small business owners while providing fun and enrichment to millions of families.
Their mission is simple: help every child reach their full potential through fun, engaging, and inspiring experiences.
That’s exactly the kind of mission that used to drive American business before corporations got distracted by political activism.
“We are proud to partner with the Unleashed Brands Foundation to help power innovative research, new, safer treatments, support services, and advocacy for kids,” said Coker Powell, LLS Chief Revenue Officer. “This generous commitment from Unleashed Brands Foundation will make a meaningful difference for those facing blood cancers.”
The foundation focuses on what matters most
The Unleashed Brands Foundation was created in 2023 with a specific goal: “empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support and in-person volunteerism.”
But the company has actually been supporting youth and youth-focused charities since 2011.
That’s over a decade of quietly helping kids without making a big show of it.
The foundation’s mission is “to create opportunities for every child, regardless of circumstance, to learn with intention, play without fear, and grow into purposeful futures.”
This is what happens when successful Americans decide to use their resources to help the next generation instead of pushing political agendas.
Fighting blood cancer requires real commitment
The Leukemia & Lymphoma Society has led the global fight against blood cancer for more than 75 years.
Their work focuses on curing blood cancer and improving the quality of life for all patients and their families.
They concentrate on speeding up research, providing free support and services, and advocating for policies that ensure access to quality, affordable care.
The Dare to Dream Project is LLS’s flagship initiative focused on transforming treatment and care for children with blood cancer.
With the Unleashed Brands Foundation’s $1 million commitment, this project will have the resources needed to make real progress in the fight against childhood blood cancer.
The partnership runs through 2030, providing critical funding for LLS’s Dare to Dream Project and Give for More Life campaigns.
That’s the kind of long-term thinking that makes a real difference in the lives of children and families.
American businesses can make a difference
This partnership shows what’s possible when American businesses focus on helping people instead of pushing politics.
The Unleashed Brands Foundation understands that their success comes from serving families in local communities across the country.
Now they’re using that success to help children facing the toughest battles of their young lives.
It’s a reminder that the American dream still works when businesses remember their responsibility to the communities that support them.
While other corporations waste money on divisive political causes, Unleashed Brands is investing in research that could save children’s lives.
That’s the kind of corporate leadership America needs more of.
